16 Questions For Evaluating Media Ministry
While it may be tempting to avoid evaluation, we know it is vital if we are to be truly effective.
Here are the 16 questions:
- What audience are you trying to reach (consider location, language, demographics, socio-economic characteristics, and current state on their spiritual journey – use the charts below as reference points)?
- Where would you position your primary intended audience on the Evangelism/Discipleship chart?
- Where would you position your media ministry’s primary role on the ‘Evangelism Process’ chart?
- What initial response are you hoping to elicit from the audience?
- What long-term objectives or outcomes are you seeking to achieve?
- How do you evaluate whether you are meeting your objectives – what are the key indicators?
- Through what media (how) will your audience respond? Following initial contact with respondents, what specific strategy do you have to follow-up, interact with, or pro-actively offer to help them take next steps?
- Do you maintain records regarding response and interaction with your audience? If so, what records, and how are they used?
- Why have you chosen to use these specific media to realize your media ministry objectives?
- Who else is doing the same type of media work (in terms of content, medium, distribution channels, etc.)?
- If others are doing the same or very similar work (content, purpose, medium, strategy, etc.), what is your ministry’s unique role or contribution?
- If there are others, have you explored coordination or partnership to reduce duplication, or to strengthen and extend the potential impact of your collective efforts?
- Have you considered options like considering sharing information and best practices, joint efforts, etc.?
- How does your media strategy take into consideration the (typically drastic) difference between:
- the number of initial contacts
- the number of those who can be documented as having actually followed Christ in their local context and daily life?
- How does your media strategy take into consideration “the last mile” – the ultimately needed step of someone sitting down face to face and “drinking tea” with the enquirer?
- If you have a personal element in your follow-up strategy, do you have an active relationship with those actually meeting enquirers face to face so that you can share information, best practices, and encouragement?